AI Insights · Timothy · April 2024
Top 5 Play Pass Games Performance in the UK Q1 2024
An analysis of the top 5 Play Pass games in the UK during Q1 2024, highlighting trends in weekly downloads, revenue, and active users on a unified platform.
In Q1 2024, the top 5 Play Pass games in the United Kingdom showed varied performance across weekly downloads, revenue, and active users. Here's a detailed look at the trends for each game:
LEGO® DUPLO® WORLD from StoryToys Limited experienced fluctuations in both revenue and downloads. Weekly revenue peaked at around $8K in the first week of January and saw a similar high towards the end of March. Downloads showed a downward trend, starting at 2.7K in early January and dropping to 1.7K in early March, before slightly recovering to 2.5K by the end of the quarter. Active users remained relatively stable, fluctuating between 4.4K and 5.7K throughout the period.
Disney Coloring World, also from StoryToys Limited, saw consistent weekly revenue, peaking at $7.7K in mid-February. Weekly downloads varied, starting at 4K in early January and ending at 4.2K in late March, with a notable dip to 3.1K in mid-March. Active users showed a similar pattern, ranging from 6.2K to 7.8K, with a peak in mid-January.
Pixel Art － Color by Number by Easybrain Ltd had a strong performance in weekly downloads, starting at 15K in early January, dipping to 7.3K by late January, and recovering to 13.7K by the end of March. Revenue remained steady, peaking at around $2.9K in late March. Active users were robust, consistently above 130K, peaking at 166K in the last week of March.
Hungry Shark Evolution from Ubisoft showed a mixed trend. Weekly revenue fluctuated, peaking at $3.1K in the last week of March. Downloads varied, starting at 10.2K in early January, dropping to 5.5K in early March, and ending at 6.9K. Active users ranged from 26K to 37K, with noticeable peaks in the first and third weeks of March.
Flow Free by Big Duck Games LLC saw a consistent increase in active users, starting at 395K in early January and peaking at 501K in mid-February. Weekly downloads showed a peak of 11.6K in late January, followed by a steady decline to around 4.5K by the end of March. Revenue remained relatively stable, peaking at $2.2K in late January.
For more detailed insights and data, visit Sensor Tower.
